Our Strategy

At its core, every non-profit exists to create meaningful change. We believe meaningful change will happen by connecting the Puritans with Christ’s church worldwide. This strategy is how we plan to do that.

The Problem

The problem is that Christians rarely read the Puritans. The root cause of this is a lack of awareness, common misconceptions, and limited accessibility.

Our Approach

In order to address the root cause, we designed a strategy centered around two primary lines of effort: Awareness and Accessibility. This helps us focus, make decisions, and prevents mission drift.

The Desired End State

We believe that executing these well will inevitably lead to our desired end state: to strengthen the church by expanding the number of people reading the Puritans—leading to deeper edification and growth in holiness.

A person wearing white sneakers and jeans standing next to a chalk-drawn floor plan on a gray pavement. The floor plan shows rooms and red dashed lines indicating movement paths. Drawings of a flower, rocket, ice cream cone, and smiling face are around the plan.

Awareness

Promote. Clarify. Reintroduce.

Taking the lead in promoting Puritan literature worldwide

  • executing a comprehensive communications plan

  • producing premium Puritan merch

Breaking down misconceptions

  • posting targeted educational resources

  • writing articles that address common misunderstandings and apply Puritan teaching to today’s issues

Creating a centralized source of information and resources on Puritan literature

  • providing a high-quality, easy to use website

Accessibility

Distribute. Guide. Translate.

Removing barriers that prevent people from getting Puritan books

  • providing free, high-quality e-books in English and untapped foreign languages

  • giving away as many Puritan books as we can, both physical and e-book versions

Providing clear guidance on how to read the Puritans

  • writing in-depth reviews of both classic works and new publications

  • creating comprehensive reading guides designed for individuals and small groups

  • curating reading lists

  • writing practical articles focused on application

Expanding global access

  • translating works into untapped languages

  • producing high-quality physical and e-book foreign language versions for free

  • partnering with missionaries and local churches to distribute books for free